![]() Public pressure or not, let's hope the Big Cheez in Kraft Corporate continues this "ongoing effort" to tone down the Day-Glo and let cheese be itself. "It is completely in line with our company's ongoing effort to deliver better nutrition in our products." "We've been working on this relaunch for quite some time," company spokesperson Lynne Galia told NPR's The Salt. After all, the UK version of Kraft's Mac & Cheese doesn't contain artificial dyes - so why should it be any different stateside? Empty the dry pasta into a pot, and fill with water until the noodles are just covered. Kraft denies that the move is in response to a petition (currently at 350,000-plus signatures and counting) demanding that the company remove the potentially dangerous dyes from its food products. close up of Mac And Cheese Ingredients in a pot before stirring together. what exactly do artificial dyes taste like?) But so far, 14 products are listed as being naturally colored or color-free. Over the years, every home cook has homemade recipes that include pasta, butter or. The shift is part of a continued rollout of products with natural colors or no colors added, including its "Organic," "Deluxe," and "Homestyle" varieties.Īccording to this letter to consumers (PDF), die-hards of Kraft's Original Macaroni & Cheese need not fret, as that particular box remains unchanged because the company won't "make changes that would affect the taste." (Which leaves us to wonder. Kraft Macaroni and Cheese Box Dinner, 1937. Somehow we deemed the processed powdered cheese to be normal, even if its color was achieved with artificial Yellow #5 and Yellow #6 dyes.īut now, Kraft has announced that starting early next year, it will begin to replace the dyes in three new products with natural colorants from spices like paprika, annatto and turmeric - a novel idea, using food to color food! The new products are marketed toward kids and come in kid-friendly shapes, such as SpongeBob SquarePants, Halloween-themed, and winter shapes. That iconic blue box with the startling safety-orange noodles was a staple in nearly every American childhood. Photo:bookgrl/Flickr/Creative Commons LicenseĪh, Kraft Mac & Cheese. More fun things to do than create fake drama at a film festival 1) boil water 2) add noodles 3). ![]()
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